Matt did three years of keto. Then two years of carnivore. Read the books, followed the gurus, did what Paul Saladino told him to do.

It worked. Got down to 182. Felt mentally clear. This was it - the thing that finally clicked.

Then the cracks started showing.

He wanted to run again. Former endurance athlete, mid-40s. Missed that feeling. But every time he tried, he'd hit a wall around mile two.

"It was like a struggle bus. Not enough fuel in the tank."

No runner's high. Just grinding through on empty.

Then there was dinner. His family didn't eat carnivore. So every night was a negotiation. What's Matt going to eat? Can we make something separate?

"I'm really tired of the conversation of like, 'Hey, what are we having for dinner?' I just can't take it anymore."

He was white-knuckling it. Couldn't perform. Couldn't eat with his family. The diet that "worked" was making him miserable.

So he quit. And gained 30 pounds in a year.

The guru trap

Here's the thing about following protocols - you never learn WHY something works. You just follow instructions. So when life changes, you have nothing to fall back on.

Matt spent five years borrowing someone else's system. When it stopped fitting his life, he didn't know how to adapt. He only knew how to follow or quit.

That's when he reached out. Not for another protocol. He wanted to understand this once and for all.

The performance fix

He started eating oatmeal and fruit for breakfast instead of steak and eggs.

That's it.

But I'm not saying oatmeal is better than steak. That's guru thinking. "This food good, that food bad."

What mattered was understanding the mechanism. Matt had been running on depleted glycogen stores for years. Reintroducing carbs before his runs gave him something to burn. If he wasn't doing endurance training, steak and eggs might've been fine. But he was.

"My thought process has definitely changed. There's way more to it than what the books said."

He's down 27 pounds. Eats with his family. Doesn't have to think about it anymore.

And, I got this:

First 5k in 13 years. Smoked it.

P.S. If you've been cycling through diets for years - losing, hitting a wall, white-knuckling, giving up, gaining it back - you don't need another protocol. You need to understand what's actually going on so you can build something that fits your life.

That's what we do on a discovery call.

​Book your Discovery Call here >>​