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FOUNDER ATHLETE BRIEFING

"I'd feel like I got my life back."


Meet Brian

Brian booked a call after seeing my former client Drew mention me on LinkedIn. He'd been thinking about reaching out to someone for months. He's fifty-six. Lives outside Dallas. Three boys, great marriage. Just took a CEO role at a large anti-trafficking non-profit - 120 staff, operations across Texas, Louisiana, and Mongolia. First time in his life at this pace.

He'd been on blood pressure medication for eighteen years. Low testosterone. Major back issues, knees flickering. Around seventy pounds overweight. Peak weight the year before our call: 332 pounds.

In our discovery call, he gave me the line that's stayed with me:

"I'm running on dashboards that are yellow and red on a car, but it's still driving it at 80 miles an hour. This is not good."

When I asked him what success looked like in six months, he talked about energy, hiking with his family, not feeling worn out at seven at night. He came in for presence. The number on the scale wasn't part of his goal.

Energy first

We started with food. Within two and a half weeks he was nine pounds down. By call two he was sleeping seven hours hard, no wake-ups - first time in years.

"My energy, like within a few days has just, was immediate, which was really surprising, right?"

Then he got sick. Sinus infection knocked out a training week. He still ate well, lost more weight on the back of it, but told me this:

"I knew I was sick, but, man, it was like a reminder of - this is not how I want to live with a lack of energy."

He'd forgotten what tired felt like.

The symbolic number

By late September he hit 298. First time under 300 pounds. On the same call he named something he hadn't named before:

"I'd love to join my family in a 5K jog. We do this charity thing... three months from now."

Five months in, the goal had a face. Him in the race, with his family.

He set himself a 35-day workout challenge over the holidays - 22 sessions. Hit it. Did the 5K on January 2: 15K steps that day, walked or jogged seven miles. He was down forty pounds from his year-prior peak. Same call:

"Three values and legacy is one of them. That's the stuff that lives on through us. Not what I give them, not what I leave them, but truly what I leave in them."

The legacy thread he'd named in discovery - leaving something in his boys - was now on the surface.

The doctor's verdict

Bloodwork in early February. His doctor had been with him through the whole engagement.

"She said, 'Brian, our fear has always been... you are no longer at risk for a stroke and a heart attack that you were.'"

Cholesterol still elevated but trending hard. Liver markers nearly normalized. Triglycerides cut by a third. Insulin still flagged but coming down. The doctor told him: just keep doing what you're doing.

Where he is now

Brian's nine months in. He's in low 280s - down 50 lbs from his peak, 6 inches off his waist. The "240s would be optimal" goal he named in month two has rewritten itself to "250-ish would be awesome" - not because he's failing the original goal but because muscle is the new variable in the math. He's lifting heavier now than at any point in the program. Body fat visibly falling.

His wife's comment before our last call:

"My wife says I'm like the Energizer bunny now. I can really go during the day, both mentally and physically, and that's what it's about."

A few weeks before his program ended, he dropped a LinkedIn recommendation

"I now have the tools, framework and equipping to live a healthy lifestyle regardless of what obstacles might surface."

He came in for a bit of energy.


P.S. If you're worn out at 7pm and the people you love are starting to worry, you're where Brian was last summer. I'd like to hear what you're dealing with: cal.com/bartcagara/discovery-call

FOUNDER ATHLETE BRIEFING

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