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Project 50 Newsletter

My client doesn't need me anymore (and I love it)


Had a call with Drew this week.

Former client. We finished working together 18 months ago.

He reached out just to catch up - no agenda, no "checking in" bullshit.

And honestly? It was fucking awesome to see where he's at.

Drew's living his life. Traveling with his family. Just booked a trip to Hawaii. Moving between states while his kids figure out where they want to go to high school.

But here's the thing that got me...

He's still in great shape. Better than most guys his age. No rebound weight. No "I fell off after the program" story.

Me: "How's training going?"

Drew: "Good, man. Actually thinking about doing a lean bulk phase. I want to put on some muscle."

Me: "Nice. You feel confident about managing that?"

Drew: "Yeah, I know what I'm doing now. I'm not stressed about it."

And that's when it hit me.

This is what success actually looks like.

Not some transformation photo. Not being dependent on a coach forever. Not obsessing over every meal.

It's a guy who learned the system, owns his health, and can make decisions without freaking out.

Drew knows how to eat when he travels. He knows how to train consistently without perfect conditions. He knows how to handle family dinners and client events.

Most importantly - he knows how to adjust when life gets messy.

That's the real win.

Not the before-and-after photo. The fact that there's no "after" - just a guy who figured it out and keeps living his life.

If you're tired of starting over every few months, that's what we're after.

Not perfection. Competence.

-Bart

P.S. If you want to see where you actually stand and what your next move should be, take the Exec Body Audit. It'll show you exactly what's been holding you back and how to fix it.

Project 50 Newsletter

For execs in their 40s who lack the time (but have the drive) to get in shape — while juggling teams, travel, and family.

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