Last week, I got a DM from a 45-year-old exec who's been on and off keto for the last year.

Lost 25 pounds initially, but now he's plateaued, his workouts are garbage, and he's binge-eating donuts every weekend like a college freshman.

"Should I go carnivore?" he asked me.

Wrong question.

The Low-Carb Longevity Lie

There's this idea floating around that going low-carb is the key to longevity. That it prevents insulin resistance and turns you into some kind of fat-burning machine.

It's a completely backward assumption to start with.

You'll see guys preaching about how carbs cause aging while they're 35 years old with the muscle mass of a teenager. Meanwhile, the strongest 70-year-olds I've seen? They eat potatoes with dinner and don't think twice about it.

Here's what these carb-phobic "longevity experts" are missing...

What Actually Keeps You Young (It's Not Your Macros)

Obsessing over any macros - whether it's low-carb, high-fat, or even high-protein - moves you away from what is the absolute king for your longevity: resistance training.

Not just any resistance training. I'm talking about well-designed training that:

• Works seamlessly with your executive schedule
• Follows progressive overload principles (as a feedback mechanism, not the goal)
• Is actually enjoyable and uses exercises that fit your body structure
• Builds real strength and muscle that lasts decades

Get that piece figured out? You're 80% there.

Wait, 80%? What About Nutrition?

Here's something most coaches won't tell you: well-designed training that brings impressive results fast automatically corrects your behavior and habits.

I can't imagine someone thinking "This training is so good, let me fuck it up with a shit diet."

Instead, you start thinking about how you can make your results even better. How you can get even more of an edge.

And that's exactly where carbs come into play.

Why Quality Carbs Are Your Performance (and Longevity) Friend

Here's where most people get confused about "carbs."

When I talk about carbs, I'm talking about quality, minimally processed sources: potatoes, sweet potatoes, rice, quinoa, buckwheat, fruit. Real food that's been fueling human performance for thousands of years.

What most people think of as "carbs" are ultra-processed, fiber-devoid foods that are actually half carbs, half fat in their caloric makeup. Cookies, pastries, chips - that's not carb restriction territory, that's just eating like an adult.

Those foods are fine in limited quantities if you understand the principles of effective sports nutrition, but they shouldn't be your fuel source.

But here's the kicker - these quality carb sources come packed with something the low-carb crowd is missing: dietary fiber.

Most studies on longevity show a consistent decrease in all-cause mortality with increased fiber intake. We're talking about real protection against heart disease, diabetes, and even certain cancers.

Guess where you get that fiber? From the exact carb sources the keto gurus tell you to avoid.

Real carbs aren't the enemy of longevity - they're how you:

• Fuel your performance in the gym
• Recover faster between sessions
• Build muscle and maintain strength as you age
• Get the fiber intake that actually extends your lifespan
• Actually stick to your nutrition plan long-term

You can stay relatively lower-carb as your default way of eating - no issues with that. But strategic use of quality carbs around your workouts is what catapults your results.

I've got clients in their 40s who easily eat 150-200g of carbs per day from these real food sources. They go even higher when eating out because they understand what it takes to maintain progress - and it ain't restricting sweet potatoes because some guru who doesn't understand sports nutrition said so.

The Real Longevity Formula

Progressive strength training improves bone density and lean mass retention as you age. These are the actual markers of healthy aging, not whether you can stay in ketosis.

You see how the low-carb longevity story doesn't make sense, right?

So instead of feeling like you're in nutritional prison 24/7 and fucking up every weekend, you start embracing what actually fuels your performance.

What Happens When You Stop Fighting Carbs

You start making better decisions automatically. You stop binge eating because you don't binge on foods you're "allowed" to have.

Your behavior corrects itself. You understand the role of different nutrients in performance, recovery, fat loss, and muscle growth.

You're finally free to enjoy client dinners, family meals, and weekend experiences without sabotaging your longevity goals.

The Bottom Line

The strongest, leanest, most energetic executives I work with aren't counting carbs. They're counting reps, tracking progressive overload, and eating to fuel performance.

They understand that longevity isn't about restriction - it's about building a body that can handle whatever life throws at you for decades to come.

You're finally free to enjoy life AND invest in your longevity.

Ready to stop fighting your body and start fueling real performance? Let's talk about how this approach can work for your specific situation. Book a call here.​

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