Every fitness influencer wants you tracking 160g protein, 90g fat, 200g carbs.

Every. Single. Day.

Like you're some 22-year-old kid living in mom's basement with unlimited time to weigh chicken breast and log every almond.

Sure, beats white-knuckling keto again. We all know how that story ends - great for 6 weeks, then you're face-deep in a sleeve of crackers at 11 PM after another stressful day.

But here's the thing: Obsessing over every macro is just as unsustainable.

Try hitting those numbers exactly when you're closing deals in Dallas, managing teams across three time zones, and eating client dinners twice a week.

You can't. And the anxiety of trying will break you faster than any carb craving ever could.

My Wake-Up Call

For years, I tracked everything obsessively. Felt accomplished when I hit MyFitnessPal targets.

Then I started training more intuitively. Focused on protein and calories, let everything else fall where it felt right.

Something crazy happened: I got stronger. Recovery improved. Training felt effortless instead of forced.

Most importantly? I could actually live my life without a food scale.

That's when I knew I had to change how I coached my clients.

Enter Ryan

Former D1 lineman, now CEO. 364 lbs when we started. He'd tried everything - keto, carnivore, macro tracking apps that made him feel like a data entry clerk.

The pattern was always the same: Extreme restriction → brief success → life stress → complete breakdown.

Ryan wasn't looking for another diet. He was looking for freedom.

We Ditched the Spreadsheets

Instead of 160g protein, 90g fat, 200g carbs, we focused on principles:

• Protein at every meal - roughly 40g, keeps you full and preserves muscle
• Calories in the right ballpark - enough to fuel performance, not so much you're gaining fat
• Everything else? Let your preferences, schedule, and social life decide

Some days Ryan crushed 300g of carbs (client dinners with pasta and dessert). Other days, maybe 80g (steak and asparagus). Fat intake? Anywhere from 60-150g depending on what felt right.

The Results

Two years later? Down 110 lbs. From 364 to 254.

But here's what really matters - what Ryan told me last month:

Ryan created his own rules:

• Skip the bread basket, enjoy the meal
• Share dessert instead of avoiding it entirely
• Fuel hard training sessions like he's still playing ball
• Handle stress without defaulting to drive-through therapy

Sometimes he goes higher carb, sometimes higher fat - depends on the day. He knows intuitively how to eyeball portions and make choices that work.

It's not perfect. He still has to think about it. But it's nowhere near the psychotic precision that used to control his life.

Ryan finally got the freedom he'd been chasing since his playing days ended.

The Bottom Line

Even pro bodybuilders are moving away from rigid macro tracking now. Calories and protein, let everything else flow naturally.

If it works for guys stepping on stage, it'll work for you running companies and crushing quarterly targets.

You don't need to track macros like it's 2012.

You need to understand what protein and calories do for your goals, then trust your body and lifestyle to find the rhythm that actually works.

That's how you stay lean, strong, and sane - whether you're in a conference room or on vacation with your family.

Because the goal isn't perfect macros.

The goal is freedom.
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​-Bart​
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​P.S. If you're exhausted from bouncing between restrictive diets and obsessive macro counting, let's talk. Book a call and we'll figure out an approach that actually fits your life.

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