The go-to newsletter for execs in their 40s who lack the time (but have the drive) to get in shape — before it's too late.
“I don’t want to look like a bodybuilder.” One of the first things I hear when speaking with a prospect. Here’s the thing. You won’t. What you’re picturing in your head… Ronnie Coleman or Arnold Schwarzenegger stepping on the Olympia stage takes:
So no, there’s no way a guy who played sports in college, who is now overweight but wants to be lean, strong, and defined… Will “look like a bodybuilder” training 3 times per week. Not a chance in hell. So now that we got this out of the way, let’s talk bodybuilding style of training. Bodybuilding is not powerlifting. It’s not moving heavy-ass weights from point A to point B—risking serious injuries while at it. Bodybuilding done right is about:
And if designed properly, it’ll:
That’s the real beauty of bodybuilding style of training. 👉 It is the safest, most rewarding, longevity-promoting, bang-for-your-buck type of training you can invest in as a middle-aged man. With the amount of time you put into a well-designed program—usually ~3h per week—you won’t get such mind-blowing results with HIIT, battle ropes, or CrossFit. And if you travel and gotta translate that training into different gyms… It’s unbeatable. So all in all, no, you won’t “look like a bodybuilder”. But, you will build a great physique, improve its functionality, and bulletproof your longevity.
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The go-to newsletter for execs in their 40s who lack the time (but have the drive) to get in shape — before it's too late.